NY1 ADVERTISING ON THE WEB

NY1's continuously-updated website supplies timely New York City news and feature material to Internet users across the city and around the world.

Advertisers can take advantage of the NY1 brand-name through online ad packages that range from a single banner that appears on any number of pages, to a title sponsorship of one of the website's many sections, to a full-scale promotion that couples online ads with on-air spots.

The NY1.com website offers a variety of industry-standard banner placements including 160x600 skyscrapers, 300x250 rectangles and 728x90 leaderboards.

The site accepts both static and animated banners in a variety of formats, including GIF, JPG and Flash. Advertisers can provide their own banners, or can contract NY1 to produce a custom banner for them.

NY1's ad management system can rotate an advertiser's banner throughout the site, or target banners to specific sections. The system can run ad banners directly from NY1's servers, or it can circulate and track banners that come from third-party ad management services.

Banner pricing is based on standard CPM measurement, and varies by order.

NY1 also provides comprehensive services for advertisers wishing to run online contests or couple their promotions with an on-air component.

For more information on NY1.com ad sales, e-mail the NY1 Advertising Department or call (212) 367-0600.

NY1 ADVERTISING ON THE AIR

NY1 News, Time Warner Cable's 24-hour newschannel in New York City, is seen on channel 1 in more than 2.1 million homes, representing approximately 4.5 million viewers and more than 10,500 corporate offices, 1,900 restaurants and bars, and 60,000 hotel rooms. NY1's household ratings have risen 86 percent since it was first measured by AC Nielsen.

Advertising on NY1 allows advertisers to reach one of the most vital markets for a relatively low investment. By combining NY1's high cumulative audience with the channel's competitive rates, advertisers can efficiently reach their market with high frequency and pinpoint precision.

For information on advertising on NY1 television, email the NY1 Advertising Department or call (212) 367-0600.

NY1 CONSULTATIONS

NY1 provides consultations to teach our cost-effective model for 24-hour newsgathering.

NY1 has provided comprehensive consultations to start-up cable news channels including London's "Channel One" and Telenoticias in Miami. NY1 has also provided short-term consultations to Sapporo TV, TV Asahi, Fujisankei, Nippon TV, Czech Independent TV and NHK.

Consultations cover video journalism, microwave newsgathering, machine control and automation, and automated pre-taped playback. A minimum consultation is approximately two hours and involves a detailed overview of our operation, a tour of the facility and a question-and-answer session with senior management. More comprehensive consultations take place over a period of time and can guide a client from the planning phase to the launch of a new operation.

NY1 can structure a consultation for a new operation, or an existing channel that wants to upgrade its operations. Consultations are tailored to fit the needs of each client.

To learn more about our consultation services, e-mail at licensing@ny1.com.